ULI/SA Leadership Luncheon: Building Small with Jim Heid


2021-09-22T11:00:00 - 2021-09-22T13:00:00

Choose Your Calendar


    Tobin Center for the Performing Arts 100 Auditorium Cir San Antonio, TX 78205-1310 UNITED STATES


    Standard Pricing Until September 22 Members Non-Members
    Private $70.00 $95.00
    Public/Academic/Nonprofit $60.00 $80.00
    Retired $50.00 N/A
    Student $50.00 $70.00
    Under Age 35 $50.00 $70.00
    ULI 2021 Annual Sponsors received complimentary tickets to this Leadership Luncheon. Email sanantonio@uli.org with the name of your table attendees. 
    Join ULI San Antonio for our Leadership Luncheon on September 22nd with Jim Heid, author of BUILDING SMALL: A Toolkit for Real Estate Entrepreneurs, Civic Leaders and Great Communities
    Small-scale, incremental, real estate development offers a growing alternative to more conventional approaches. Small Scale development helps create more authentic places, acts as a magnet for new investment, helps attract talent-based employment, all while fostering a more resilient local economy. This in turn helps communities better differentiate themselves when seeking new investment in an increasingly competitive landscape. For its virtues, however, entrepreneurial real estate developers working to ‘build small’ face jurisdictional and capital inertia that impedes bringing this approach to scale. Drawing on extensive research, using case studies, interviews with over 100 developers and first-hand knowledge gained from tours through 15 cities and his own personal projects, author and developer Jim Heid articulates what small-scale development means, why it is essential to communities of every size and location, and how entrepreneurial developers and community leaders can help remove the obstacles to small – resulting in more successful projects and more enduring communities.
     What Early Readers are Saying
    "The dynamics of successful communities were changing prior to the pandemic, now those changes are accelerating. How those changes happen depends on the community leadership and the partnerships that form between government and the real estate community - the developers, the financial institutions, and the agencies that regulate design and development. Jim Heid brilliantly captures all the moving parts of the development process that need to be coordinated, changed and re-tooled to turn loose the entrepreneurial spirit necessary for great communities to grow."
    Tom Murphy Senior Fellow, ULI; former three term Mayor of Pittsburgh

    “Not only does small-scale development meet the needs of the community, it helps weave stronger bonds amongst neighbors and bring economic vitality to cities - small and large. This is one of the most inspiring and practical books I’ve read in a long time. This is a book you put on your desk to read and reread again and again, until it is dog-eared and the corners turned down on the most important pages.”
    Molly McCabe, Founder, Hayden Tanner and Co-Founder, Lotus Project
    **Get 20% off the purchase of Building Small ahead of the luncheon! Use code BLDSMALL20 during the ULI Bookstore sale here. Offer ends 10/1/21. 

    Jim Heid, FASLA
    UrbanGreen® Advisors
    CRAFT Development / Healdsburg, CA
    Jim is a real estate developer and strategic real estate advisor focused on the tools and techniques that lead to a more sustainable built environment. His consultancy - UrbanGreen® - advises government agencies, real estate companies and legacy landowners across the globe. In 2017, Jim founded CRAFT, a real estate company focused on incremental development and intentional place-building.  He currently has three projects under development in his hometown– an 8 unit Cottage Court with 4 accessory dwelling units, a 5,000 SF lifestyle driven coworking business, and a 7,000 SF mixed use complex.

    An active member of the Urban Land Institute (ULI), Jim has participated in over 15 Advisory Service Panels, most recently Chairing a panel looking at Tower Renewal in Toronto, Canada (2019), and deep dive into Napa’s Oxbow District (2018).  He writes and speaks regularly on sustainable design, resilience, and the value of small scale, incremental development.  
    His recent book – Building Small: A Handbook for Real Estate Entrepreneurs, Civic Leaders and Great Communities – provides a detailed look at the why and how of fine grained development based on national research and Forums over 15 cities. The book articulates why small scale development provides a more economically resilient and socially impactful approach to building and regenerating communities, than more common institutional methods.
    Trained as a landscape architect at the University of Idaho, Jim went on to receive a Masters in Real Estate Development from MIT as way to more effectively integrate economics, development and design thinking.
    More details coming soon!